VISION, MISSION, SLOGAN, AND CORPORATE CULTURE

MISSION

Most trusted leading banks through financial innovation by continual self-evolution with high social responsibility.

VISION

Promote and encourage the financial inclusion through modern digital banking, trusted banking operations, and networks of agents in Cambodia.

SLOGAN

Innovative and Trusted Bank for Growth.

CORPORATE CULTURE

• Integrity: We should all uphold honesty in performing our duties, without deceit or pretense in our work. We must not be corrupt or embezzle the bank's assets.
• Cooperation: All our employees should have a team spirit in achieving our work goals and always provide attractive services to all our stakeholders. We should avoid blaming each other when needed.
• Responsibility: This refers to the willingness to accept responsibility for one's actions. We should always consider this work as our own, be cautious about losses and gains, and strive to do our best (DAPO - Do as Perfectly as possible). If mistakes occur, we must learn from them and avoid repeating them.
• Customer First: Demonstrate high professional competence in products and comprehensive services, providing customers with confidence.
• Leadership: Leaders create more leaders, meaning everyone must have high creativity and ensure their work progresses and achieves the set plans.
• Impartiality: In operational work, decisions, motivation, discipline, or reprimands must be based on the bank's principles, not on friendships, family relationships, political affiliations, religion, or ethnicity.
• High Productivity and Quality: We respect and highly value the efforts of any employee or team that achieves high-volume and high-quality work (well done, neat, robust, fast, cost-effective, and ensuring future risk resilience, etc.).
• Respect and Friendliness: This means that all our actions, words, and behaviors between employers and employees, leaders regardless of status, or with customers, we must always adhere to mutual respect, with appropriate words, friendliness, and dignity.
• Respect and Friendliness: This means that all our actions, words, and behaviors between employers and employees, leaders regardless of status, or with customers, we must always adhere to mutual respect, with appropriate words, friendliness, and dignity.
• Strong Will: Demonstrate perseverance, effort, and overcoming difficulties to achieve all work, even if it requires some overtime, with a positive mindset.