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PHNOM PENH, CAMBODIA – May 2025 – SBI LY HOUR Bank Plc., an innovative and trusted bank for growth, recently announced a significant corporate social responsibility initiative: the donation of 200 mobile safety traffic barriers to 100 schools across the country. This donation aims to help raise awareness among all citizens to be tolerant when driving on the road and to understand the risks of traffic accidents caused by negligence and disrespect for traffic laws, such as speeding, failure to respect priority, dangerous turning or overtaking, and so on. This clearly shows that SBI LY HOUR Bank cares about the well-being of the citizens and contributes to the Royal Government's efforts to help prevent traffic accidents in Cambodia.
These 100 schools will each receive two mobile safety traffic barriers. These mobile safety traffic barriers are specifically provided to help schools effectively coordinate traffic, ensuring the safety of all students as they enter and exit school premises. This initiative can contribute directly and significantly to preventing various traffic accidents that can occur during peak school hours.
Mr. Chea Phallarin, CEO of SBI LY HOUR Bank Plc., emphasized the bank's commitment to community welfare. "This is another social responsibility initiative that SBI LY HOUR Bank has contributed to as one of the leading financial institutions that doesn't just focus on the diversity of financial services but also considers human resources with qualifications and virtue for the future," said Mr. Chea Phallarin. "This is a way of giving back to the community to protect the safety and well-being of students, while also helping to alleviate a small portion of the schools' expenses."
He added: "SBI LY HOUR Bank will continue to give back to the community by participating in various other social activities that respond to essential needs, filling gaps where we can help, to improve the well-being and safety, and enhance the livelihoods of people across the country."
This donation underscores SBI LY HOUR Bank Plc.'s commitment, aligning with the bank's strategy to promote road traffic safety for the Cambodian people, especially for youth, and these mobile safety traffic barriers are expected to help reduce various accidents that occur to students.
About SBI LY HOUR BANK PLC.:
SBI LY HOUR Bank Plc. began operations as LY HOUR Microfinance Institution in 2012 and transitioned into a commercial bank after receiving a banking license from the National Bank of Cambodia on March 23, 2020, with strategic investment from Lok Neak Oknha Ly Hour and the giant Japanese corporation, SBI Holdings, Inc.
Currently, SBI LY HOUR Bank has a network of branches operating across 25 provinces and city in Cambodia, with total assets exceeding US$1 billion, a total of 51 branch locations, over 30 ATMs/CRMs, and partnerships with over 3,000 LY HOUR Pay Pro Agent locations nationwide to facilitate customer convenience. Simultaneously, the bank is expanding its branch network, deploying additional ATMs/CRMs, enhancing domestic and international money transfer services through Swift, Ripple, and MoneyGram, and further modernizing digital mobile banking to expand the scope of banking operations and provide better financial services to meet customer needs.
